Don’t “Should” on Your Kids: Build Their Mental Toughness by Dr. Rob Bell & Bill Parisi


A change has occurred — youth sports have been professionalized and there has been a perversion of potential. It has become scholarships over development, trophies over toughness, and talent over tenacity.

The professionalization has created an environment of externally driven, perfectionist, and stressed competitors. Parenting athletes also require such a vast amount of sacrifice both emotionally and financially.

Are we doing it correctly?

This book will help you empower your kids to build their mental toughness.
In this cutting-edge book, you’ll develop specific strategies:
 * Find out how to prep them for the most important competitions.
 * Discover one way to help them build their own passion and desire.
 * How a blow-pop can help during an actual competition.
 * One way to ensure your child doesn’t quit playing.
 * What we actually need to call our child.
 * Learn the best and worst times to talk about the game.
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“As an NFL head coach, when a bad play occurs, we need to move on and focus on the next one. As parents, the best focus means enjoying the process of our kids’ journey and being supportive along the way. Dr. Bell and Bill Parisi’s book helps with our kids and our own mental toughness.” — NFL Head Coach Chuck Pagano

“Read this book and I’ll send you a participation trophy.”  — John Brubaker, Award-Winning Author, Coach & Parent

“Just like in The Hinge, this book provides both parents and coaches with simple, actionable steps to help their athletes develop mental toughness. I highly recommend it.” — John O’Sullivan, Author of Changing The Game.

“Don’t Should on Your Kids includes many practical thoughts for parents including one of my favorites, “Great parents ask their kid, ‘How was your day?’ not just ‘How was your practice?'” — Jim Thompson, Positive Coaching Alliance Founder

About the Author

Dr. Rob Bell is a noted Sport Psychology coach and is a certified consultant of AASP (Association for Applied Sport Psychology). This is his 4th book on Mental Toughness.

He was the mental coach for the 2013 USTA National Champion and sport psychology coach for University of Notre Dame. He has also coached extensively to businesses, universities, and corporate athletes including, Marriott, Walgreens, Morgan Stanley, among many others.

He has PGA credentials as a Sport Psychology consultant, caddies, and specializes in coaching the mental game with athletes at all levels. A sought after speaker, he presents his research and applied experience at conferences and clinics across the nation.

Bill Parisi is one of the founding fathers of youth performance training. His company Parisi Speed School has over 85 national locations and has worked with over 600,000 youth athletes and 130 NFL draft picks. Bill was a 2x NCAA Division I Track & Field All-American and qualified for the 1988 Olympic Trials in the javelin throw.